the road to knowledge is the road to Jennah.



The inspiration for this collection was the understanding that the competitive advantage that we have in this world, is our mind.

The more we nourish our minds the more we can create, elevate and innovate our surroundings. 

The media’s the most powerful entity on earth. Because they control the minds of the masses.
– Malcom X

We have the chance and we take it, to use this powerful entity. Our minds can offer value that no mis-representation can ever do. No matter how we might look like. Nobody can deny knowledge.

Our competitive advantage is knowledge. 


We know it’s not enough to refer to the past. But we learn from it. We thrive from it. We grow it into the basis of our own goals. Our history influences our reality which shapes our legacy. 



The power of knowledge reveals to those who seek it.

The drive for knowledge of Fatima al-Fihri led her to create the oldest existing, continually operating higher educational institution in the world according to UNESCO and Guinness World Records. Irony that she was to become our go-to example of how Muslim women are not oppressed and submissive? 

The drive for knowledge led Aisha Bint Abu Bakr (RA) to be known for her confidence and scholarship. She knew matters of law, medicine up to poetry and other areas. If she didn’t understand something, she made an effort to get the knowledge she needed until it was clear. She spoke up despite pressure from the outside and with the consistency to seek and understand the truth. 

The drive for business knowledge led Khadijah bint Khuwaylid to be a successful business woman and employ her husband. She was known for her high quality business ethics and was more successful than many of the men around her combined. More than anything, her seeking of knowledge brought her to Islam. She was the first Muslim. She was given Salaam by Allah himself.