Muslim Business Woman skills – How to set new goals: A Simple 3 Steps Process


One of the most common questions I get asked is,

“Sina, how do I set goals and achieve them? Especially for a yearly plan, how can I organise my ambitions?”

Setting goals? Wondering how to organise the new year? In today’s Shared Diversity episode I’m sharing a simple 3 step process that helps me set goals for the new year (or any new phase of your life!), plus a great tool that we use in our team to make sure that we meet our visions and keep creating!

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1) Which signs have you seen on yourself?
2) Which signs do you still need to develop?

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1 Step: Goals are not visions:

There is a very big difference between goals and visions. You can set visions in the long term, but to be able to achieve success, you have to define your goals in a measurable & timely way.

2. Step: Planning & Organising:

How can you organise your goals effectively so you can avoid failing with your to-do lists and truly achieving success? Grab the guide on consuming vs creating. What content should you consume and how can you create more, continuously? Download the pdf here:…

3. Step: Leadership

You have to lead yourself to success.. But more importantly, you have to lead others. Find out your strengths and capabilities by writing down what you are happy to do and what people praise you to do regularly. This way, you will gather the right people around you who will contribute to your growth.

Successful Muslim entrepreneurs give their visions a plan. How to set goals and achieve them, especially for business but generally for your life is a skill we need to master if we want to attain success as Muslims.

How to start online, podcasting and balancing marriage & work with Ikhlas Saleem, creator of Identity Politics Podcast

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Disclaimer: This episode was a lot of fun! So be prepared to laugh inshallah!

Ikhlas Saleem is a writer, storyteller and digital media strategist, with a passion for religion, culture and education. She’s the creator of the Identity Politics Podcast.

In this episode, Ikhlas discussed with us how you can make it as a female founder starting to grow an online presence. As the founder of one of my favourite podcasts, she also shares her top tips to get into podcasting, find a co-host & build a team.

As both media marketers, founders &wives, we also talk about how to balance marriage and ambitions, and how to upgrade your productivity!

Make sure to listen till the end to find out the Top skills and attitudes to make it in digital media and reach your communities!

Comment below!

What are your
1. Personal ambitions for this New Year?
2. Fears, plans & visions?

Leave it down in the comments, and share your diversity with us!

Minutes of the Podcast:

Woman in Media
 Building confidence &  dealing with  self-doubt

14:30 Quality or quantity?
16:00 Building a brand
20:00 When you don’t agree with what you said a few years ago
Book recommendation – Malcolm X

Female founders / Starting a  podcast
32:30 Productivity habits 
39:00 How to create relevant content for your audience
44:00 Tips to start a podcast
47:00 How to choose your topics

Marriage vs ambition
 How to balance being a wive and work

55:30 About responsibilities 

Top skills and attitudes
To make it in media and reach your communities 


  1. Be willing to learn, especially in digital. @i_saleem #WomeninTech #success #ShareDiversity
  2. To be ready to change, you have to be okay with failure. @i_saleem #failure #success #ShareDiversity
  3. Progress means I knew this wasn't perfect, but I had to keep going. @i_saleem #progress #success #ShareDiversity
  4. Know your purpose. @i_saleem #purpose #success #ShareDiversity
  5. You need people who recognize that your content is quality and take the journey with you to get better. @i_saleem #success #ShareDiversity #MuslimPodcast
  6. What keeps me going is having a space to see myself reflected. @i_saleem #WomeninTech #ShareDiversity #MuslimPodcast